Digital Marketing Dissertation Topics 2024


Digital Marketing is now one of the fastest growing fields even as a subfield of Marketing and as a separate field in itself. Students are readily now pursuing Digital Marketing in their Master level and postgraduate education because the field is very much interesting and bears a lot of scope in the current era. Students often struggle to draft compelling digital marketing research topics in order to be able to complete their postgraduate level qualification, which can prove to be quite difficult for them.

The first step is shortlisting relevant and interesting digital marketing thesis topics which itself is a long task as well. Students may consider getting dissertation help online so that they can choose their research topics in digital marketing easily but not every master thesis writing service offers the necessary assistance. We at The Dissertation Help have a team of highly qualified writers, who have dedicated themselves to helping out students in every manner from developing research topics on digital marketing to proofreading their digital marketing research paper topics and much more. As such, our team has also devised Free dissertation topic for  Digital Marketing  for all levels so that even PhD students can select interesting digital marketing PhD topics for themselves as well.

Go ahead and browse through the list of topics we have outlined for you.


Top And Unique Digital Marketing Dissertation Topics

 Digital Marketing Dissertation Topics For Bachelors

  • The impact of social media on consumer behavior and purchasing decisions in the fashion industry.
  • The role of content marketing in building brand awareness and loyalty among millennials.
  • The effectiveness of influencer marketing in promoting products and services on Instagram.
  • The use of search engine optimization (SEO) in improving website traffic and sales for small businesses.
  • An analysis of the effectiveness of email marketing campaigns in driving customer engagement and sales in the e-commerce industry.

Best Digital Marketing Dissertation Topics For Masters

  • An investigation into the effectiveness of social media marketing in building brand awareness and driving sales for e-commerce businesses.
  • A comparative study of the use of search engine optimization and pay-per-click advertising in digital marketing campaigns, and their impact on website traffic and conversions.
  • An analysis of the role of content marketing in driving engagement and loyalty among millennial consumers, and its impact on business performance.
  • A study of the ethical and regulatory challenges associated with digital marketing, including issues related to data privacy, consumer protection, and online advertising practices.
  • An examination of the impact of emerging technologies, such as virtual and augmented reality, on digital marketing strategies and consumer behavior.


Latest Digital Marketing Dissertation Topics For PhD

  • An investigation of the impact of emerging technologies on the evolution of digital marketing strategies and practices.
  • A study of the role of social media influencers in digital marketing: Their effectiveness, ethical issues, and implications for brands.
  • An exploration of the consumer behavior in the context of digital marketing: Factors affecting consumer engagement, loyalty, and purchasing behavior.
  • The role of personalization in digital marketing: An empirical study of its effectiveness in enhancing customer experience and driving sales.
  • An analysis of the impact of artificial intelligence and machine learning on digital marketing: Opportunities, challenges, and future trends.

TOPIC 1: To assess the pros and cons of email marketing in grabbing customer attention towards products and services in retail sector

Expert Assignment Writer intends to evaluate the pros and cons of email marketing to grab customer attention towards the products and services offered by an organization. In addition, it will unfold the capabilities of the organization in catering more and more customers at one point of time by utilizing aspects of digital marketing. Similarly, Dissertation Writing Service UK will gather data from various sources so that an in-depth analysis can be conducted on the topic under consideration. This as a result, will enable marketers to evaluate their own marketing strategies and their effectiveness.

TOPIC 2: Analysing the excessive reliance of marketers on digital content to generate more sales

For depicting the over reliance of marketers on digital content, Help with Dissertation will scruitinise the increasing preferences of marketers for generating more and more digital content that in their view helps them in boosting their sales level. For this purpose, marketers will be surveyed to gather insights as to how digital content is helping them in being proactive and satisfying the end user.

TOPIC 3: To study the shift from Word-of-mouth marketing to E-WOM and its implications for consumer behaviour

TOPIC 4: To comprehend the use of Search engine optimization by marketers in hospitality industry for boosting sales and gaining competitive edge over rivals

RESEARCH AIM: Dissertation Writing Service UK shall discuss the importance and benefits of Search engine optimisation. SEO is an increasing phenomena to be deliberated by marketers for boosting sales level. In addition, it is one most effective way to invite customers which eventually impacts performance of a restaurant. Similar to this, PhD Thesis shall approach the managers of hospitality industry to know their reliance over SEO and the notable differences in their revenues. This will be done in line with comparing and contrasting the revenues of different restaurants, before and after the use of SEO for competing in an entirely new manner.

TOPIC 5: How AI-driven marketing approach will affect marketing functions of an organization?

The purpose of the study will extensively rely on AI-driven marketing approaches to be used by organizations to gain competitive edge over their rivals. As articulated by Digital Marketing Dissertation Writing Service UK the research will pinpoint various elements of AI-driven marketing approach, in line with the benefits and ease it is likely to offer. Similarly, The Dissertation Help will compare and contrast AI-driven approaches with that of other digital marketing approaches to know the credibility of each when it comes to marketing.

TOPIC 6: To appraise the pros offered by Big Data Analytics to the healthcare sector and its influence on patient satisfaction

This dissertation aims to evaluate the advantages brought about by the implementation of Big Data Analytics within the healthcare sector and investigate its consequential effects on augmenting overall patient satisfaction levels.

TOPIC 7: To articulate the importance of Ratings and reviews on social media channels for increasing customer base


The Dissertation Help will allow investigating the significance of ratings and reviews on social media. Social media channels offers such platform to the customers where they can share their reviews about the products, opinions and comments etc. With the aid of Dissertation Help Online, there will be an in-depth investigation on importance of feedback from customers on social media channels and how well they are helping businesses to increase their customer base. Customers play an integral part in the functioning of any business, however, their reviews are the top most priority of the marketers to comprehend and offer them such products that matches their needs which will be the main focus of the study.

TOPIC 8: To discuss the budgetary constraints faced by marketers of small and medium enterprises (SMEs) to boost their sales via social media platforms


The research will shed light on the budget constraints that are faced by SME’s in marketing their products and services through social media platforms. Dissertation Help Online will assess the options for funding available to marketers of SME’s and how well they can utilize them for boosting their revenues. In addition, Dissertation Writing Service UK shall in this regard be gathering data from SME’s and the challenges they have faced so far in comparison to MNC’s.

TOPIC 9: Why some organisations still prefer traditional marketing over digital marketing and how it has influenced the overall organizational performance


In the current eon, digital marketing is the only way of attracting customers and has helped organizations to tap markets that were not easy to target before. Still, in the age of digitalization where everything is just one click away, organizations rather than considering contemporary ways to function, are still following the traditional ways to regulate business functions which will be evaluated by Dissertation Help Online.

TOPIC 10: To identify the importance of video marketing in digital marketing strategy of an organization and its impact on customer satisfaction


Video marketing is one of the most significant marketing trend these days which shall be evaluated by Dissertation Help Online. The proposed study will evaluate how well video marketing can impact customer preferences because video marketing varies from sharing brand videos on social media channels to enabling customers to become more confident while making online purchases. Dissertation Writers UK will gather meaningful insights from customers to know the effectiveness of video marketing in their satisfaction with the brand. However, this will help organization to have an idea about the changes in tastes and preferences of their customers.


Our team consists of highly qualified dissertation writers UK based, who do not only distinguished level of qualifications but years of practical experience as well. They follow a series of procedures in order to devise the best kind of topics for you. The best part is that we do not charge extra fees for devising topics, and you can simply order a topic by filling in the lead form.

Our team of writers ensures to carry in-depth research and make there that digital marketing topics for research deliver sufficient room for research and has enough scope in the present era. Students can reach out to us anytime whether they have queries regarding the list of topics related to digital marketing or want us to proofread or edit their dissertation. Our team of subject matter specialists is always ready to help students draft and brainstorm digital marketing thesis & dissertation topics on digital marketing.

Expert Assignment Writer is known as the ultimate best friend of many students. We promise to deliver quality with the help of expert writers. One of our digital marketing dissertation writers is Dr. James Jackson, who has done a Ph.D. in Digital Marketing. He is known in his field for his critical evaluation skills and ability to drive data insights. He works in a Digital Marketing firm as the head of the Performance Marketing Department. He has been working with us for more than 5 years and believes in providing students with utmost guidance. After a detailed analysis, he picked the following best dissertation topics for digital marketing.